WordPress Migration

Move to WordPress without losing what already works.

We migrate content-heavy and business-critical websites to WordPress with a complete URL plan, verified data, preserved search signals, and a launch process designed to reduce surprises.

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01 / The context

A migration is a data, product, and search project

Changing the CMS touches far more than page templates. A safe move accounts for every URL and content relationship users, editors, integrations, and search engines already depend on.

Content trapped in a legacy CMS

Publishing is slow, structured content is inconsistent, or the current platform limits future product work.

Search visibility at risk

A redesign or replatforming changes URLs without a complete mapping of rankings, backlinks, canonicals, and redirects.

Manual migration will not scale

Hundreds or thousands of entries, media files, users, taxonomies, or custom fields need repeatable transformation and verification.

02 / The scope

Migration scope we can own

The plan is tailored to the source platform and the shape of your content—not forced into a generic import.

01

Discovery and content inventory

Crawl the source site, identify templates and content models, catalogue important URLs, and surface gaps before estimating the move.

02

Data transformation

Map and migrate pages, posts, taxonomies, media, users, metadata, relationships, and custom records with repeatable scripts where needed.

03

SEO preservation

Create one-to-one URL mappings, permanent redirects, self-referencing canonicals, updated internal links, metadata, and sitemap checks.

04

Staging, launch, and monitoring

Rehearse imports, run content and technical QA, plan the content freeze, execute the cutover, and monitor crawl and user errors after launch.

03 / The approach

A controlled path to the new site

We separate discovery, transformation, verification, and launch so each phase can be reviewed.

  1. 01

    Inventory and benchmark

    We capture URLs, traffic priorities, search baselines, content types, integrations, media, and current performance.

  2. 02

    Model and map

    The WordPress content model and old-to-new URL map are agreed before the full import is written.

  3. 03

    Rehearse and verify

    Repeatable imports run in staging. Counts, samples, relationships, templates, forms, redirects, and crawl behavior are checked.

  4. 04

    Cut over and monitor

    We coordinate the final sync, DNS or hosting changes, redirects, sitemap submission, error monitoring, and post-launch fixes.

04 / Quality standards

Migration safeguards that protect the launch

A checklist only helps when every item has an owner and can be verified.

  • Complete old-to-new URL mapping with direct permanent redirects
  • Self-referencing canonicals and updated internal links on the new site
  • Content, metadata, media, relationship, and user-count reconciliation
  • Robots, noindex, sitemap, analytics, and Search Console readiness checks
  • Forms, search, authentication, integrations, and editor workflow QA
  • Rollback plan, content-freeze window, and named launch responsibilities
05 / Common questions

Before we start

Clear constraints make better projects. These are some of the questions we usually resolve early.

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Can you migrate from a proprietary or custom CMS?

Usually, yes. Access to an API, database export, structured files, or the rendered site determines the best route. Discovery confirms what can be migrated automatically and what needs editorial review.

Will our URLs and search rankings be preserved?

We preserve existing URLs wherever that is the best option. When URLs must change, we create direct permanent redirects and update canonicals, internal links, and sitemaps. Search visibility can fluctuate after a significant move, so monitoring is part of the launch plan.

How do you check that all content moved correctly?

We compare record counts, field values, relationships, media, and URL coverage, then sample critical templates and edge cases. Automated checks are combined with editorial and visual QA.

Can the redesign and migration happen at the same time?

They can, but combining major changes increases risk and makes issues harder to isolate. We structure the work into clear phases and may recommend separating the CMS move from large design changes when the risk justifies it.

Have a project in mind?

Let’s define the right next step.

Share the context, the constraint, or the idea. We’ll help turn it into a clear technical conversation.

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